Astindo Travel Fair March, 2018 in Indonesia attracts world tourists.
This past March, the Javan city of Jakarta welcomed guests from all over the world to the ASTINDO Travel Fair. The event took place from March 2-4, 2018 at Assembly Hall in the Jakarta Convention Center (JCC) and is one of the largest tourist destination expos in all of Indonesia. Event organizers projected an attendance of 150,000 people to fill the 11,462 square meter facility over the multi-day affair.
This is probably a bigger deal than many in the Western world realize. Indonesia appears to be a small chain of islands on the Mercator projection map but is actually a monstrous country – the 14th largest in the world by size, fourth by population, just behind the United States. Jakarta alone is home to over 10 million people.
The list of exhibitors included airlines, boutique hotels, chain hotels, tour operators, “destination management representatives,” representatives from major tourists attractions, and many more. In total, roughly 150 different exhibition booths were present.
This robust range of exhibitors allowed visitors to obtain a wide variety of information in one location. It also let festival goers create their own piecemeal vacation plan packages.
This marked the eighth annual ASTINDO Fair and the biggest one yet. Just over the three-day portion of the festival that was held in Jakarta, an estimated 200 billion Rupiah worth of transactions took place (approximately $14.5 million USD).
In addition to the festivities in Jakarta, two other portions of ASTINDO took place. One was in Surabaya at Atrium Grand Pakuwon Mall from March 8-11; the other was in Medan at Tiara Convention Center from March 9-11.
With the continued success of the Jakarta-based ASTINDO event and the increasing popularity of its satellite, smaller events, look for ASTINDO to continue its growth in the coming years.